What strategy should I apply for app development for my startup to make a mark?

[StevenRobinson]

The strategy must start from an idea that can make your app interesting and engaging to use. While the UI/UX is important, a complete understanding of an app's audiences’ requirements in your industry and product is important. Research about competitors’ apps is also a prerequisite. With assistance from a reputed mobile application development service, it would also make a difference.