Nike Aims For Perfect Shoe Fit With Tech Rollout

prince22 · Post by **prince22** » Tue Feb 01, 2022 8:51 am

Nike's status as a technology company has nearly surpassed its status as an athletics retailer in recent years. The company made waves in 2018 with the introduction of the Nike Live store concept, a members-only store that relied heavily on the mobile app, and later that year, the flagship concept of House of Innovation. , which had similar characteristics. These concepts build on the convenience of a variety of Germany Phone Number List mobile features, including mobile pick-up points, mobile self-service payment kiosks, and features that allow shoppers to identify garments hanging from a mannequin or to request a certain shoe size and color from a nearby store associate.

Nike's latest advancement takes the usefulness of its app even further. A new feature uses computer vision and the user's smartphone camera to scan a customer's feet and come up with a digital foot morphology, then applies it to the company's various shoe designs, providing customers the recommended shoe size for them in each of the company's stores. footwear products. Store associates, or "athletes" as Nike calls them, have the technology enabled on the mobile devices they carry in stores. Customers can also use the feature at home and save the digital scan to Germany Phone Number List their Nike Plus profile so that each time a shoe is selected, their recommended shoe size is already taken. Since a customer's size will likely vary by product, the app also includes a summary of why a certain size was selected: perhaps because a shoe runs small or large, or perhaps because other people with similar sized feet have purchased this size. Either way, Nike has a reason.

You Can't "Just Do It" With Shoes That Don't Fit You The Nike Fit momentum, which has been tested in three stores over the past six months and is set to roll out to all US stores in early July, has been an industry-wide sizing challenge. But it's also something Nike has heard complaints about, according to Michael Martin, Nike's vice president of product and growth at Nike Direct. “Poor fit is a hindrance to sports. If your shoes don't fit well, then you're not going to perform as well and maybe you won't even play sports that day,” said Martin in an interview, commenting on the brand's mission to get more customers out and about every day. "It's also a Germany Phone Number List pretty big risk for the brand, frankly… We have people saying, 'I love Nikes, they're so cool, but they just don't fit me. The whole mark - you don't suit me ". and it's not an ideal situation for us." Nike Fit aims to combat this by helping customers find not only a general shoe range for Nike products, but also a size by product that takes into account everything from performance intent to a customer's personal preference. . The former is easier for Nike to master, because the retailer (and now its computer vision technology) knows the purpose of each shoe.

For example, a soccer cleat may require a tighter fit than the relaxed fit of a casual shoe. To get information about which shoe fit an individual shopper might prefer, Nike's technology pulls people with similar foot morphologies, basically the details of your foot anatomy, who often have comparable preferences, in especially when it comes to performance footwear, according to Martin. While the company intends to give customers an ideal fit the first time, the technology is set up so Germany Phone Number List that an app user can change their preferences if, for example, they order a pair of shoes online and found a different size that was more comfortable than recommended. Marking a shoe size as a favorite powers the technology's artificial intelligence, which learns a user's selections over time and improves their recommendations.

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Nike Aims For Perfect Shoe Fit With Tech Rollout

Nike Aims For Perfect Shoe Fit With Tech Rollout

Re: Nike Aims For Perfect Shoe Fit With Tech Rollout

Re: Nike Aims For Perfect Shoe Fit With Tech Rollout

Re: Nike Aims For Perfect Shoe Fit With Tech Rollout

Re: Nike Aims For Perfect Shoe Fit With Tech Rollout

Re: Nike Aims For Perfect Shoe Fit With Tech Rollout

Re: Nike Aims For Perfect Shoe Fit With Tech Rollout

Re: Nike Aims For Perfect Shoe Fit With Tech Rollout

Re: Nike Aims For Perfect Shoe Fit With Tech Rollout

Re: Nike Aims For Perfect Shoe Fit With Tech Rollout