This makes having a pay-per-click (PPC) strategy critical to the overall growth and success of your business. Protect your marketing budget by creating a PPC strategy that converts at the highest level. PPC process with SEO and SEM at the forefront, I've detailed what it takes to maximize ad spend i...

Pay-per-click (PPC) advertising is one of the top three drivers of on-page conversions, and 40% of brands are routinely increasing their PPC budgets in search of a pay-per-click ROI1. PPC process both are compelling arguments for using PPC, but for uninitiated, PPC advertising and PPC campaign manag...