Clients often ask me what email database system to buy. So many head-spinning choices exist, it gets pretty confusing! Like most systems, it depends on what you'll use it for. Are you simply searching for a way to distribute the monthly newsletter? Or, do you want to be a serious internet marketer leveraging automated email marketing campaigns, affiliate programs and split testing? Big difference. On thing advanced internet marketers know is "the power is in the list,a.k.a. your buy email database Investing in the right database system from the beginning is better for business. This article is for small business owners who wish to be serious internet marketers.
When shopping for an email database system, the most important features to consider are:
(1) AUTORESPONDERS. buy email database are a non-negotiable tool for serious internet marketers. They are automatic emails triggered when a person registers for something on your website. Automating your marketing follow-up by using these buy email database will save you time, money and keep your leads "warm." NOTE: As of Dec. 2009, Constant Contact allows for only ONE buy email database. You'll need more than one if you want to run multiple campaigns.
(2) ALL-IN-ONE USES. It's a big pain to juggle multiple technologies that don't integrate with one another. An ideal system includes tools for all your internet marketing and buy email database goals such as shopping cart, affiliate modules and buy email database . The best all-in-one systems (like buy email database ) integrate with your shopping cart and also include Client Relationship Management (CRM) features to track your sales efforts.
Don't just think about what you need today. The more you can anticipate what you'll need later (i.e. "eventually we want to launch an affiliate program"), the better. It's much easier to activate a module of an existing system than to research and purchase a new system and then figure out how it will integrate with what you already have. When technology platforms don't integrate with one another it translates into extra time and money paying someone to import records, for example, or doing it yourself. Plus, when human hands are introduced into the process, you're more susceptible to human error.
(3) SPLIT TESTING. A great email database system will allow you to "split test" your email campaigns. Email split testing involves distributing different versions of an email to different segments of your email database list to find which yields the best results. Email subject lines and their effects on open rates are a typical element to split test.
(4) HELP DESK. OK, you've implemented the tools, now what? You're bound to have questions when setting up these new tools. The best systems have tech support to assist you.
