ASICS (ASICS) has announced its commitment to use the power of sport to raise the world level in 2021 and in the future, even though our world is faced with paranoia. And people are in a state of aggravation from the epidemic, but ASICS wants everyone to experience the power of sport. That is not just the health benefits of the body But it can also elevate everyone's mind, and ASICS will also have a program to encourage people to move towards good health, both physically and mentally, as well as the launch of a new collection of Year 2021 with Sunrise Red Collection
Moving Minds Since 1949
The ASICS brand has been a brand that has recognized the importance of sport and uplifting since its inception.The name ASICS comes from the abbreviation of the Latin phrase Anima Sana In Corpore Sano or Sound Mind in a Sound Body and It is also the founding philosophy of ASICS. “Sound Mind, Sound Body ™” has been at the heart of ASICS since its inception with a belief in the effect of sport on the human mind. Nitsuka (Kihachiro Onitsuka), founder of the ASICS brand, also sees that sport can bring hope. And help raise the spirit of the Japanese people as well
Sunrise Red Collection
This time, ASICS has also released an exclusive Sunrise Red collection to motivate everyone to move and exercise. Allowing us to have a healthy body at the same time The Sunrise Red Collection maintains the essential style and design of ASICS through many of the favorite ASICS sports shoe models, such as NOVABLAST, GEL-KAYANO 27, ROADBLAST, GEL-CUMULUS 22, GEL-RESOLUTION 8 and The latest model, GEL-NIMBUS 23, will come in a new color like Sunrise Red. Ready to pass on positive thoughts And good mental health through movement with sports and special shoes
Moving Minds Through Research and Innovation
In 2021, ASICS will conduct a research project on the positive effects of sports on mental wellbeing (Moving Minds) using state-of-the-art biometric technology. To see the effect of sports on the mind of the people The project has thousands of participants from all over the world. Prior to the launch of the full research project, ASICS has also been working on preliminary work. In feasibility study Of elite athletes or Elite Athletes such as British Olympic runners And European triathlon champion Beth Potter, as well as general fitness athletes As a basis for comparison in research as well
Moving Minds Measured
Brendon Stubbs, exercise researcher And mental health from King's College London, it was found that the study of the brain pathway influences mood. And intelligence that affects one's mental health And found that after a group of general athletes exercised for a long time Exercise can help elevate their mood. It was found that the participants had a 29% increased ability to cope with stress, 18% relaxation levels, and also found that exercise greatly reduced their negative moods. This was evident in a 135% decrease in frustration and the degree of decision-making to respond negatively to challenges. This is going to be an even better 28%.
As for the impact of exercise on intelligence The study found that after the participants exercised The brain's processing speed is increased by 26%, the memory capacity is increased by 21%, and the stress levels can be reduced by 58%, such as forgetfulness and anxiety. Disarray What is interesting is that this research has found that people who are exercise athletes are able to improve their mood. And intelligence better than professional athletes (Elite Athlete) by ASICS will continue to do this experiment. And the research results of this project will be developed to develop future innovations to unlock athletic abilities that benefit the mental health of athletes of all levels.
Moving Minds at Sunrise to Spread Positivity
From today onwards, ASICS will collaborate with athletes such as Novak Djokovic, Noëlle Roorda and Kiryu Yoshihide to invite everyone around the world to join their mission of improving physical and mental health. By going out to move the body at sunrise Is like a new symbol of hope. To encourage everyone to start the new year with exercise And deliver good power Including good mental health for everyone From today onwards, ASICS athletes including brand ambassadors And hundreds more employees Will join together to get up and exercise and move in the morning And posting pictures of yourself on social media Anyone can easily participate as follows:
• Move out to move the body. Or exercising by running, walking, or playing sports or activities
• Take selfies with the morning sun. And upload it to Instagram, Facebook or Twitter with the hashtag #SoundMindSoundBody or
Take part in the Move With The Sun Challenge through the ASICS RunkeeperTM app.
• Invite three friends to join the activities. And join forward on this mission
• All images shared on ASICS social media will be credited to the Local Market Initiative around the world throughout the month of January. And February 2021
News: joker slot
Brendon Stubbs, exercise researcher “It is not exaggeration to say that sport and exercise are important to our minds,” says King's College London. And it is imperative that people be physically active regularly in order to benefit their cognitive, emotional and mental health. And now it is an extremely important time to exercise. And experience the mental health benefits of sports and physical movement "
“COVID-19 has put pressure on the lives of millions of people,” said ASICS CEO and Chief Operating Officer Yasuhito Hirota. We believe that sports Moving the body can help elevate the mind. And help everyone feel better.By the year 2021, we believe it will unlock the power of sport to lift the mind of people. Which started with encouraging everyone to move along Together when the sun rises Continue to do so throughout the year. To reiterate ASICS 'commitment and stance on philosophies like Sound Mind, Sound Body ™. ”
And for the Sunrise Red Collection, models are NOVABLAST, ROADBLAST, GEL-KAYANO 27, GEL-CUMULUS 22, GEL-NIMBUS 23, as well as tennis shoes. GEL-RESOLUTION 8